Monday, March 14, 2011

Weinsteins' 'Miral' Produces Buzz...

...by taunting Jews


Publicity 101: How to fill seats.
... and I fell right into it. I should've realized that the Weinstein brothers, publicity genies, and Julian Schnabel, master of self-promotion, knew exactly what they were doing when they proposed premiering Miral at the UN General Assembly. This was a case of publicity, publicity, publicity meets location, location, location. I should've remembered who helped generate buzz for Mel Gibson's outrageous The Passion of the Christ? Hello? Jews. 

And how much fun are the Guardians and the BBCs and the M. J. Rosenberg-types of the world having in poking Israel and the American Jewish Committee etal for the futile attempt to reason with an organization that ignored Sudan's outrages in Darfur while condemning Israel 22 times. An organization that privileges the Palestinian cause beyond all the rest of the world's troubled groups. As UNWatch reports, "There are three special UN entities dedicated to the Palestinian cause. The oldest is the Special Committee to Investigate Israeli Practices Affecting the Human Rights of the Palestinian People and Other Arabs of the Occupied Territories, created in 1968. In 1975, the General Assembly added the Committee on the Exercise of the Inalienable Rights of the Palestinian People. Supporting its work is the Division for Palestinian Rights. Lodged within the UN Secretariat, the Division boasts a sixteen-member staff and a budget of millions, which it devotes to the constant promotion of anti-Israel propaganda throughout the world." Let's not forget, UNRWA, the agency set up to handle only Palestinian refugees.

And, really, for all Schnabel's bluster and justification like,"I love the state of Israel. I believe in it and my film is about preserving it, not hurting it," it seems awfully handy to have found the one venue in the world that would guaranteed immediate, gigantic, international buzz. Hmm...too clever by half. Now it's my/our turn to smarten up.

Last word and them I'm gonna shut up about this:  Harvey Weinstein tried to tar those who have problems with Miral showing at the UN with Islamophobia. Chutzpah yes, but he knows how to fill seats. 

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